marketing

Publication date: 24 Jul 2019 | Publication type: National Institute Economic Review | External authors: Martin, J | JEL classification: E22, J24, O34, M53 | Journal: National Institute Economic Review Issue 249 | Publisher: Sage Publications, London
Only half of investment by firms is in physical capital, such as buildings and machinery. The other half is in intangible assets, such as branding, software and training. This has been true for the past two decades or more in the UK, but only if you step beyond the measures in the National Accounts...