public attitude

Changing the debate: video animation on the impact of immigration on the UK

Opinion polls have shown for some time that the public sees immigration as one of the most important issues facing Britain (Ipsos Mori, 2015). At the same time, public understanding of evidence on the economic impacts of immigration is poor and strongly influenced by the media. This in turn affects the quality and content of public debate and the policy formulation process. The question behind this report is whether attitudes towards immigration can be influenced by evidence, presented in a simple and straightforward way, through a short video animation.